13 min listen
Ep. 106 - Amy Jo Kim - Innovation Consultant and Author of “Game Thinking"
Ep. 106 - Amy Jo Kim - Innovation Consultant and Author of “Game Thinking"
ratings:
Length:
18 minutes
Released:
Jun 27, 2018
Format:
Podcast episode
Description
Product Development to Create Raving Fans Using Game Thinking
Amy Jo Kim is a longtime innovation consultant and author of Game Thinking, a step-by-step system for building lasting engagement into product experience and based on design techniques from hit games.
With a wealth of knowledge, Amy Jo spoke to Brian about the concept of superfans, mainstream majority and early majority, and why identifying these demographics is crucial for success.
Check out her book at https://gamethinking.io
If you are interested in product development, check out Brian's interview with Laura Klein at https://insideoutside.io/podcast/ep-34-laura-klein-w-lean-startup-for-product-design/
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Get the latest episodes of the Inside Outside Innovation podcast, in addition to thought leadership in the form of blogs, innovation resources, videos, and invitations to exclusive events.
SUBSCRIBE HERE For information regarding your data privacy, visit acast.com/privacy
Amy Jo Kim is a longtime innovation consultant and author of Game Thinking, a step-by-step system for building lasting engagement into product experience and based on design techniques from hit games.
With a wealth of knowledge, Amy Jo spoke to Brian about the concept of superfans, mainstream majority and early majority, and why identifying these demographics is crucial for success.
Check out her book at https://gamethinking.io
If you are interested in product development, check out Brian's interview with Laura Klein at https://insideoutside.io/podcast/ep-34-laura-klein-w-lean-startup-for-product-design/
GET THE LATEST RESOURCES
Get the latest episodes of the Inside Outside Innovation podcast, in addition to thought leadership in the form of blogs, innovation resources, videos, and invitations to exclusive events.
SUBSCRIBE HERE For information regarding your data privacy, visit acast.com/privacy
Released:
Jun 27, 2018
Format:
Podcast episode
Titles in the series (100)
Ep. 2 - Celeste Henkelmann from Konica Minolta: We talked with Celeste Henkelmann from Konica Minolta about how a big corporation with a traditional set of products, positions themselves to be more receptive to innovation and how that plays into their product line. by Inside Outside Innovation