Joe De Sena is the founder and CEO of Spartan Race, with an unbelievable story. He grew up in Queens, NY, on the same street as some of the most notorious organized crime families in the city. As a result, he was exposed to the life of mobsters at a young age after starting a successful pool cleaning and maintenance business. He had enough success to get the attention of his mobster neighbor. Many of the stories he discussed in our discussion with him regarding his pool cleaning business led him to ultimately take a chance at starting Spartan Race. Joe’s life story encapsulates blue-collar toughness - having run Bad Water, Ironman, and a 100-mile race all in the same week - and an amazing vision to push people to get the most out of their potential through Spartan Race. Joe has appeared on the Joe Rogan Experience and the Rich Roll Podcast, and also recently launched a show on CNBC called No Retreat. Enjoy!Please consider donating to our cause or subscribing to our newsletter - we are a user-supported podcast and if you received some value out of this podcast, let us know by sending us some value to our Fountain Wallet with the last digit ending in 1…Fountain App supported by the Lightening Network: themeatmafiapodcast@fountain.fm?SPONSORS?The Carnivore Bar: The Carnivore Bar is a delicious, 3-ingredient bar that will fuel you with the highest quality animal-protein possible. Each bar only has 3-ingredients (Beef, Tallow, Salt) and has a creamy yet crunchy texture. The Carnivore Bars are grass-fed / grass-finished and will truly make "staying on the path" easier when traveling.✅LINK: https://carnivorebar.com/ CODE: MAFIA (10%)✅Holy Cow Beef: Labeling laws have made it challenging to know exactly how your beef was raised. “Grass-fed” does not mean what it used to and since the laws permit for grain-fed beef to still be considered grass-fed, you really need to look for the AGA (American Grassfed Association) label to ensure you’re getting the highest quality beef. Holy Cow Beef, owned by Ann and Weldon Warren, embodies the highest standards of animal husbandry and truly believes in the importance of creating the highest quality product for the end consumer. Check out their website for meat boxes and delivery options!Wrich Ranches: If you’re in Colorado and want the highest quality grass-fed, grass-finished, regeneratively raised beef in the state, go check out Wrich Ranches. He takes bitcoin (and will give you a hard time if you don’t know what bitcoin is)!CrowdHealth: CrowdHealth is rewriting the incentives when it comes to healthcare. The business establishes its customer base through monthly contributions, which pay out the healthcare needs of others in the group. Unlike health insurance, CrowdHealth’s business is predicated on crowdfunding, meaning your fellow group members contribute to your healthcare bills as they come due. The monthly fee is less than an insurance plan, and the costs of the healthcare cases are lower since CrowdHealth facilitates paying these healthcare costs in cash instead of insurance (which doctors and hospitals prefer). Your contributions pay for the group’s health care costs as they come up, and it’s up to your discretion on whether you pay out to fund other’s costs. If you’re interested in joining, use the CODE: MAFIA at checkout to get a discount on your first 6 months!BRAND AFFILIATESLMNT Electrolyte Drink Mix: LMNT is loaded with the necessary electrolytes without the sugar. We personally used LMNT during our Ironman training and performance and also during everyday training to provide us with the sodium we need on a low-carb diet.✅LINK: DrinkLMNT.com/MEATMAFIA✅Kettle & Fire Bone Broth: Kettle & Fire Bone Broth is a simple yet important part of our days. The healthy protein and amino acids in the broth has been a critical part of our morning routines.✅LINK: Kettleandfire.com/MeatMafia CODE: MEATMAFIA (15%)✅Farrow Skincare: Farrow is a product we recently started using for skincare and we love i