For this week’s episode, Michael interviews Steve Brossman, based in Sydney, Australia. He’s a Multi Best Selling Author, International Speaker, and an Innovative Sales Enablement Strategist. He is a firm believer in the notion that it is better to be different than better, cheaper, or faster. Steve assists small-medium business owners through his coaching, books, and talks. He is providing strategies for business owners to get picked from the metaphorical shelf, putting a different spin on things, and seeing themselves not from an internal perspective but a customer’s perspective, all in all, overcoming the Brown Box Syndrome.  “If you just call yourself a coach, a consultant, or an accountant, something is telling your prospective clients that you don't value yourself enough to work on you to be perceived as being different. And that's a big lesson to get started with.”, he said. This Cast Covers: Brown Box Syndrome. The betterment of being different. Ways to be different. Putting a different spin on things. Looking from the customer’s perspective. 3 P’s: Purpose, Process, and Payoff. Getting customers up to the box value. Being efficient in dumping information. The D, Q, and C formulas. Links:  Steve’s Linkedin Steve’s Website Steve’s Twitter Additional Resources: Back Pocket Guide by Steve Brossman     Quotes: “All they need to do is to be different enough to start the conversation to be the next step.” — Steve Brossman. “If you just call yourself a coach, a consultant, or an accountant, something is telling your prospective clients that you don't value yourself enough to work on you to be perceived as being different.” — Steve Brossman. “An expert knows something. And authority is known for something.” — Steve Brossman. “You don't have to be the best in the world. You just have to be the best in their world.” — Steve Brossman. “You give some information and then turn it into a narrative.” — Steve Brossman.     Music from https://filmmusic.io “Cold Funk” by Kevin MacLeod https://incompetech.com. License: CC by http://creativecommons.org/licenses/by/4.0