A $50,000 product doesn't have to compete on shelf with other luxury goods, you know if you can afford it and you want it, you're going to get it. So what does luxury packaging actually deliver? A dream. 
Here Design explains how their team looked beyond the product to the promise of the brand and the one true luxury, time. Time was the brief and concept being made physical without gimmicks or gold plating. Here Design focused on the layers of stories told over time, the weather patterns that occurred while the whiskey sat in barrels for 50 years. capturing all of that data and allowing it to shape the narrative and packaging. 
What you get with Glennfiddich Time: Reimagined is the visual representation of time in packaging.
Learn who should be in the room when you develop high concepts, and how each person has a role in the big picture. Learn how copywriters can support design by taking disparate concepts and formulating them into a cohesive North Star story.
Show links:
Here Design
Glenfiddich Time : Reimagined
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Listen to these episodes next:
What is Luxury Packaging with Burberry Creative Director Vincent Villeger
What is Sustainable Packaging with Founder of Terracycle and LOOP Tom Szaky
Packaging Production & Manufacturing with Head of Realization at Pearlfisher Brandi Parker
How To Win Packaging Design Awards with Head of Pentawards Adam Ryan
Structural Packaging & User Experience with Think Packaging Mat Bogust
Founder of Center Design and Front and Center Podcast Host Alex Center
Building a 700 Million Dollar Brand with a photoshopped Can Design, Founder of Liquid Death Mountain Water Mike Cessario
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