Packaging Unboxd and The People of Packaging team up to unbox the $150 bottle of Gold Fashioned from Sunday's finest along with Co-founder Robert Haynes and Damiane Nickles.
Color, materials, production processes, as well as why each design decision was made is explained in this episode as we enjoy ourselves a few Gold Fashions. 
Learn how delayed gratification designed into packaging can increase consumer anticipation and drive brand affinity. Or how panels in packaging can be used to tell an excitement creating story.
Packaging design is critical when designing packaging for alcohol and ready to drink market as it allows the server to feel special and enjoy the process of unboxing the bottle in their own special way.

Episode links:
Order your own Sunday's Finest Gold Fashion here
Listen to Adam Peek's People of Packaging Podcast here
Connect with Evelio on LinkedIn and learn more about packaging design here
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