Chloe Templeman, Executive Creative Director at BigFish London explains what strategy is, how it shapes the brief, and how it defines success in packaging design. 
In this episode you are going to get 3 big things:
1) What happens during a strategy workshop that shapes the brief
2) What information you need to gather before it hits design
3) How to get your logic straight before you bring the magic
Plus, get the 5 questions you need to ask in every strategic workshop, the why's, the how's, and the who's. 
Links:
* Bigfish
* Chloe Templeman
* Pentawards
* Evelio Mattos
Interested in watching vs just listening? Subscribe to PDU on Youtube
Other episodes you might enjoy:
Vincent Villeger, What is Luxury Packaging
Mat Bogust Founder of Think Packaging NZ
Tom Szaky Founder of Loop, What is Sustainable Packaging
Pierre Paslier, Designing Packaging from Seaweed
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*Are you a fan of PDU and want to connect and learn from Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here.
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Past guests on Package Design Unboxd include: Former Creative Director of Packaging at Burberry Vincent Villeger, Founder of Terracycle and LOOP Tom Szaky, Head of Realization at Pearlfisher Brandi Parker, Head of Pentawards Adam Ryan, Cardboard Ninja at Think Packaging New Zealand Mat Bogust, Packaging Instructor at Art Center School of Design Gerardo Herrera, Founder of Center Design and Front and Center Podcast Host Alex Center, Head of sustainability at Interact Brands Valerie Hawks, Materials and sustainability at Nirvana CPH Katie Kubrak, Founder of Liquid Death Mountain Water Mike Cessario, and more.