In this solo episode, I want to talk about the importance of telling people who you are. As a business owner in the pet industry, you know that you need to be visible and recognizable to build a relationship with your audience. Your brand cannot exist on cute pet photos alone. Pet parents want to see the human they’re buying from. As a small business, this gives you a huge advantage against the big corporate brands that don’t really have 1 real person that buyers can identify with. But did you know that you need to keep reinforcing who you are and what you do? It's not enough to just put your name out there once - you need to tell people who you are again and again. This will help you create a strong brand identity and establish you as the go-to person for whatever it is that you specialize in.