21 min listen
Maven CEO James Heckman on Sports Illustrated’s future
Maven CEO James Heckman on Sports Illustrated’s future
ratings:
Length:
18 minutes
Released:
Jul 14, 2020
Format:
Podcast episode
Description
Maven CEO James Heckman joins the show to discuss the devastating impact of COVID-19 on Sports Illustrated’s advertising revenue (2:45), his response to critics of the company’s new digital strategy (7:16), why he remains bullish about the prospects of video advertising (10:37) and why he believes the company can take on Facebook and Google in the digital advertising space (15:12). Check out more insight from Heckman in “As games resume, sports media tries to rebound from advertising wasteland.”
Released:
Jul 14, 2020
Format:
Podcast episode
Titles in the series (67)
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