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Maven CEO James Heckman on Sports Illustrated’s future

Maven CEO James Heckman on Sports Illustrated’s future

FromIn Visible Capital with PitchBook


Maven CEO James Heckman on Sports Illustrated’s future

FromIn Visible Capital with PitchBook

ratings:
Length:
18 minutes
Released:
Jul 14, 2020
Format:
Podcast episode

Description

Maven CEO James Heckman joins the show to discuss the devastating impact of COVID-19 on Sports Illustrated’s advertising revenue (2:45), his response to critics of the company’s new digital strategy (7:16), why he remains bullish about the prospects of video advertising (10:37) and why he believes the company can take on Facebook and Google in the digital advertising space (15:12). Check out more insight from Heckman in “As games resume, sports media tries to rebound from advertising wasteland.”
Released:
Jul 14, 2020
Format:
Podcast episode

Titles in the series (67)

Historically, the private markets have been on the fringe, but as trillions of dollars have flowed into this dynamic asset class, there is an increasing need for greater insight. Since 2007, PitchBook has been shining a light on key trends and events in venture capital, private equity and M&A through comprehensive data and detailed analysis. Subscribe to our podcast for thoughtful conversations with industry leaders and PitchBook analysts to help you better understand the evolving capital markets.