When it comes to fundraising campaigns, clear always beats clever. Clear is kind.    Want to move your donors to take action and make a gift? Create a crystal clear fundraising offer.    In this episode, we’ll walk through how to turn your impact statement into a fundraising offer, with the help of Build Good founder Mike Duerkson.      Sample appeal: buildgood.com/read-the-blog/2022/07/01/this-appeal-raised-835911-heres-what-you-can-learn-from-it/    Resources mentioned:  Impact statement worksheet: https://www.smallshopstrategies.com/isw  Build Good Podcast: buildgood.com/category/podcast/    Connect with Rachel from Small Shop Strategies:   smallshopstrategies.com instagram.com/smallshopstrategies facebook.com/smallshopstrategies