Just about every Executive Director has been asked the question, “so what do you do?”   There’s a lot of power in having a very clear and simple answer to that question.  But unfortunately, what happens most often is that you dive into your uber boring professional/corporate/robot voice and the result is whoever just asked you the question starts to tune out the message because it’s just not inspiring them.   In this episode, we’re diving into the 4 questions you need to answer to create your kicka** impact statement.