22 min listen
CMN Hospitals' 3 Principles For Building 30-Year Corporate Partnerships
CMN Hospitals' 3 Principles For Building 30-Year Corporate Partnerships
ratings:
Length:
27 minutes
Released:
Oct 11, 2022
Format:
Podcast episode
Description
Children’s Miracle Network Hospitals, a national nonprofit raising funds for 170 children’s hospitals, is a leader in the corporate partnership and social impact space. CMN Hospitals has almost 100 corporate partners, an average partnership tenure of 20 years and retained 100% of its corporate partners during the pandemic. Long-lasting relationships like these take time and energy, but it’s one of the most important investments a nonprofit can make. In today’s episode, EFG’s Alli Murphy is joined by CMN Hospitals’ Vice President of National Strategic Partnerships, Julie Breckenkamp, and Vice President of Community Operations & New Business, Staci Cross.They recently hit a 15-year milestone with Panda Express and a 35-year milestone with Walmart. In today’s episode, we’ll highlight their overall corporate partnership program, learn from these two milestones and hear Julie & Staci’s advice for building long-lasting corporate partnerships. CMN Hospitals is celebrating 40 years in 2023 – and is still working with some of its first partners!In today’s episode, we’ll explore:
The 3 principles that lead to CMN Hospitals’ great relationships with its corporate partners
How to work from a relational, not transactional, mindset
How to focus on long-term partnerships from the get-to
How to immerse employees in your partnership
What a “customer-intimate approach” is and why it’s important
Julie & Staci’s top pieces of advice for listeners
Links & Notes
Children’s Miracle Network Hospitals Website
Children’s Miracle Network Hospitals Facebook
Children’s Miracle Network Hospitals Instagram
Children’s Miracle Network Hospitals Twitter
Elevate Your Social Impact
Sign up for Engage for Good's newsletter
Check out past podcast episodes
Access free resources
Check out our monthly webinars
Let Alli know what you think of the show!
00:00 - Welcome to Engage for Good
01:54 - Introducing Julie Breckenkamp and Staci Cross
02:51 - About CMN Hospitals Partnerships
04:10 - On Working with the Team
06:24 - Milestones & Achievements
09:34 - Lessons... and Fun at Walmart!
12:01 - Three Key Principles
20:27 - The Customer-Intimate Approach
23:22 - Parting Advice
25:24 - Learn More
The 3 principles that lead to CMN Hospitals’ great relationships with its corporate partners
How to work from a relational, not transactional, mindset
How to focus on long-term partnerships from the get-to
How to immerse employees in your partnership
What a “customer-intimate approach” is and why it’s important
Julie & Staci’s top pieces of advice for listeners
Links & Notes
Children’s Miracle Network Hospitals Website
Children’s Miracle Network Hospitals Facebook
Children’s Miracle Network Hospitals Instagram
Children’s Miracle Network Hospitals Twitter
Elevate Your Social Impact
Sign up for Engage for Good's newsletter
Check out past podcast episodes
Access free resources
Check out our monthly webinars
Let Alli know what you think of the show!
00:00 - Welcome to Engage for Good
01:54 - Introducing Julie Breckenkamp and Staci Cross
02:51 - About CMN Hospitals Partnerships
04:10 - On Working with the Team
06:24 - Milestones & Achievements
09:34 - Lessons... and Fun at Walmart!
12:01 - Three Key Principles
20:27 - The Customer-Intimate Approach
23:22 - Parting Advice
25:24 - Learn More
Released:
Oct 11, 2022
Format:
Podcast episode
Titles in the series (100)
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