Learn from Holly Shannon today on some tips to make your show appealing to your target audience and why it’s important to structure your show to attract good guests. WHAT TO LISTEN FOR Launching a podcast for a business versus for an individual How can your podcast be a pull marketing tool? Why do you need to be an active listener? How to change the direction back in line if it’s going off the rails? The right approach to finding guests and attracting listeners to your show RESOURCE//LINK MENTIONED Zero To Podcast by Holly Shannon ABOUT HOLLY SHANNON Holly Shannon is a Swiss Army Knife in business and marketing. With a background in 5-star hospitality and leading teams in the event space (which clearly imploded with Covid), She pivoted into podcasting with Culture Factor 2.0. She never realized how much fun it is to interview people and to share their gifts and ideas with the world. Holly Shannon has created content for Auberge Resorts, Block Recruiting, and on many social media platforms. Holly also tackles topics like company culture and starting a podcast in the short form of published articles as a recurring writer for RevGeniusMag and in Medium. Additionally, I’ve had the tables turned and have been a Podcast Guest on Content Marketing, Be Better, and The Millennial Takeover. CONNECT WITH HOLLY Website: Holly Shannon Podcast: Culture Factor 2.0 CONNECT WITH US Thinking about creating and growing your own podcast but not sure where to start? Visit GrowYourShow.com and Schedule a call with Adam A. Adams!