Have you ever tried memorizing and recalling the exact order of 59 decks of cards randomly shuffled together? Our guest this week not only attempted this incredible feat of brain power but succeeded in doing it, breaking the World Guinness Record for "Greatest Memory".  Episode 41 features Dave Farrow, a master of memory and PR strategies. Due to a difficult and formidable childhood filled with health problems and near-death experiences, Dave began to fall behind on his academia and had little help from outside resources. Forced to take matters into his own hands, Dave explored behavior modification approaches, such as creating specific memory techniques that were tailored to combat his ADHD and dyslexia. His determination for self-learning and cognitive improvement expanded to becoming a two-time Guinness World Record holder for memorizing and reciting 59 decks of playing cards all randomly shuffled together. Get this, he was allowed to only see each card once with zero repetition.  Geoffrey Woo and Dave discuss various memory tips and tricks (one is a HIIT version of mental training), the importance of PR and its impact on a business' success, and the rise of mental games as a serious sport.