In this chapter we “flew” to Barcelona to talk with David Bley. His dream as a kid became a reality when started working for RCD Espanyol a few years ago. Now with his position as Digital Communications Manager he has been leading the Digital Transformation within the Club.
As other historical clubs in Europe, the traditional structure had to face the challenge of becoming a global brand and strengthen the digital platforms to follow the industry trend and the needs of younger and international fans.
Check his vision of how Clubs with history but not so many big titles have to be connected with fans and give them personalized and meaningful experiences/content to differentiate themselves from the largest European teams.