In this episode of the HR Leaders podcast I'm joined by Dan Strode to discuss how to empower your people to drive innovation, alongside his new book: "The Culture Advantage: Empowering your People to Drive Innovation".Daniel Strode is a culture evangelist and Global Director of Culture and Strategy at Banco Santander, based in Madrid, Spain. The custodian of a common culture, the Santander Way, which is disseminated across 32 countries and to more than 200,000 colleagues, he strengthens the group's innovation focus and cements its collaboration with new financial tech companies. An Adjunct Professor at the IE School of Human Science and Technology, amongst others, he is an in-demand speaker and industry commentator on Corporate Culture, Innovation, Web 3.0, Crypto and DeFi.? Subscribe to HR Leaders: http://bit.ly/2wFkCEq?️ Listen on your favourite platform: https://art19.com/shows/hr-leaders-podcast? Follow Chris on LinkedIn: https://www.linkedin.com/in/chrisraineyhrThanks to Microsoft for Supporting the Show!Download your FREE e-book and learn the secret to delivering a great Employee experience and how to quantify the benefits in your organization.? https://bit.ly/3T5tPOMEpisode highlights00:00 Intro03:00 Why Dan wrote "The Culture Advantage"04:37 What is company culture?05:36 How to rethink your business model09:06 How to create creativity with constraints12:10 The steps you can take to shift your company’s culture14:48 How to foster a growth mindset22:26 How technology can shape a culture of innovation26:05 Dan’s favourite story from "The Culture Advantage"29:08 The most common mistakes companies make when shaping their culture33:40 Does culture eat strategy for breakfast?35:29 OutroSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.