208: Richard Brown, President of The BoxMaker discusses the art and science of product packaging. Richard leads a print-on-demand service called Fantastapack, an online platform to create full color custom printed boxes for your business. People judge a book by its cover, and customers judge your product by its box and its label. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest? Everyday-MBA.com/guest Do you want to be a sponsor? Everyday-MBA.com/sponsor