In this episode, I talk with Ethan Decker. Founder at Applied brand science and expert in consumer psychology, branding, and marketing. We debunk some serious branding bs and talk about creative leaps from the laws of marketing. Ethan also drops some really handy tricks and tips on how to do marketing science on a budget.We talk about:Debunking branding myths such as brand loyaltySidestepping typical language in branding to overcome discussions How sneaker buying is the same as airplane buyingTaking creative leaps from the laws of marketingBooks, people, links and other juicy stuff:Ethan's blog: Appliedbrandscience.comHow brands grow by Byron SharpBuilding distinctive brand assets by Jenni RomaniukEthan's twitterLes Binet & Peter Field EffworksMade to stick and SwitchIf you want to learn more about brand strategy, branding, and marketing, go visit letstalkbranding.com and check out the newsletter, courses, or coaching options.  This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com