Martin Hanson, Head of Agriculture, HSBC UK, is joined by colleagues to discuss the different ways customers have indicated we can support their farms. While the provision of finance comes out on top, the panel explores other forms of support that customers look for from their bank, including helping protect businesses from risks, supporting diversification and growth, and working with businesses to find cost efficiencies, improve productivity and address environmental considerations.For more information about anything that you have heard in this podcast, please visit: business.hsbc.uk/agriculture  Hosted on Acast. See acast.com/privacy for more information.