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97: Adland pays tribute to the Queen & John Lewis' new brand positioning

97: Adland pays tribute to the Queen & John Lewis' new brand positioning

FromCampaign podcast


97: Adland pays tribute to the Queen & John Lewis' new brand positioning

FromCampaign podcast

ratings:
Length:
25 minutes
Released:
Sep 15, 2022
Format:
Podcast episode

Description

It's been a sombre week for many after the passing of the Queen last week. Campaign's creativity and culture editor, Gurjit Degun, work and inspiration editor, Imogen Watson, and reporter, Charlotte Rawlings, discuss brand Britain's uncertain future.Also in this episode, after 97-years John Lewis has a new tagline: "For all life's moments". The podcast digs into the change in the retailer's marketing and it's latest film: "Stuck on you".And, up for review this week, Campaign highlights some recent ads, from Made's "Never ordinary" by Wonderhood Studio's and The Woolmark Company's "Wear wool, not fossil fuel" by 20something.  Hosted on Acast. See acast.com/privacy for more information.
Released:
Sep 15, 2022
Format:
Podcast episode

Titles in the series (100)

Welcome to Campaign magazine's podcast, our weekly look at the biggest stories, campaigns and important issues in UK advertising and media. The podcast is hosted by Campaign's media and technology editor Omar Oakes. Read more at http://www.campaignlive.co.uk/resources/podcasts