Episode 143 hosts Kian Moini, owner and operator of a newly launched aesthetic clinic called 'Q-Tox' in Sydney, Australia. We discuss the ups, downs and in-betweens of conceptualising and creating a new aesthetic clinic in a very competitive market - covering everything from the design and fit-out, signature scents, financing and recruitment. As a new entrepreneur in the space, Kian walks us through his journey from the initial concept to his imminent opening in October 2021 - creating an ultra-modern, injectables-only clinic that aims to stand out from the crowd. We cover: - The current injectables market in Australia, particular post-lockdown - Deciding on the location of the clinic and the advantages of building in a shopping mall - How to stand out form the crowd and the importance of doing your market research - Deciding when and what to outsource - Digital marketing, social media and the importance of adding your own personal touch - Tips for finding and retaining quality staff - Incorporating a plastic surgery referral service into an injectables clinic   Show your support for IA via Patreon Follow IA on Instagram Visit our website  Subscribe to IA on Apple Podcasts Subscribe to IA on Spotify Contact Dr Jake & David  More about Dr Jake Follow Dr Jake on Instagram  Follow David on Instagram