Episode 136 / Cozy mystery author Morgana Best joins us today to talk about direct sales. We discuss how to get started as well as advanced tactics like SMS marketing and influencer marketing.   Intro links:  GoFundMe for Jami’s sister: Joni’s Hospice Journey Sara’s Kickstarter Show notes: Why Morgana looks at mistakes as opportunities for discovery What authors should consider before starting direct sales Who shouldn’t go all-in with direct sales  Why starting slowly is a good thing when it comes to direct sales Considerations when it comes to organizing your store How authors can us SMS (Text) marketing as well as influencer marketing Helpful links: Payhip Shopify Klaviyo ShoutCart Lulu Express Book Vault Come over and say hi to Jami and Sara in the WIKT Facebook group! You can find show notes and links at wishidknownforwriters.com. Links:  Morgana’s website The Big List of Craft and marketing books mentioned on WIKT podcast episodes  Jami’s Launch Plan Sara’s Book Release Timeline Checklist Jami’s books Sara’s books Resources from the Author and Reader Community to Help Ukrainans