Episode 122 / Romance author and email expert Holly Darling joins us to share how we can connect with readers from the moment they opt-in to our emails. There’s so much good info in this episode! We guarantee you’ll come away with so many ways to improve your welcome sequence. Show notes: Creative ways to use double opt-in as part of the welcome sequence  What happens in each email inside a welcome sequence How to use the welcome sequence to create engagement What to do if someone doesn't engage How to create a custom experience for your readers inside the welcome sequence Common mistakes authors make with their emails Ideas for lead magnets for new authors without a lot of intellectual property Trends in newsletter marketing including customization, paid newsletters, and video Come over and say hi to Jami and Sara in the WIKT Facebook group! You can find show notes and links at wishidknownforwriters.com. Links:  Holly’s website: HollyDarlingHQ.com The Big List of Craft and marketing books mentioned on WIKT podcast episodes  Jami’s Launch Plan Sara’s Book Release Timeline Checklist Jami’s books Sara’s books Resources from the Author and Reader Community to Help Ukrainans