Tom speaks with Mike Nunez, owner of Nunez Vineyard Management, which installs, maintains, and manages vineyards in Napa and Sonoma Valley of California. Mike shares how he used The Fight teachings in his business and grew his sales.   In this episode, we talk about…  About the vineyard industry —installation, average size, competition, suitable places for growing grapevines, etc. Mike’s background and how he got into the vineyard business The way 50% gross profit rule and the Shin-Fu mindset helped him grow his business The typical sales process in the vineyard industry Why Mike joined the paid content of The Contractor Fight Changes he made in his business that helped him to increase his sales The time he faced a challenging situation in the business and how he overcame it Closing a sale using DiSC (Dominance, Influence, Steadiness, Conscientiousness) Mike’s experience of putting the pricing on his website   Resources:  = Nunez Vineyard Management: https://nunezvineyard.com/    = Join us in BATTLEGROUND – Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground     = The profit you earn starts with the stories you tell.  Most contractors will never build their empire because they're telling the WRONG stories. Join us this September in Denver, and learn how to control your story and your profit. https://thecontractorfight.com/mhps  = Get your free copy of Tom's book Winning the Contractor Fight (Just pay to ship): https://thecontractorfight.com/book  = Connect with other contractors building stronger businesses in The Contractor Fight: http://thecontractorfight.com/facebook  = Grab the Gear: https://gear.thecontractorfight.com/  = Find Us on Social Media:  YouTube: https://www.youtube.com/c/TomReber  Instagram: http://thecontractorfight.com/ig