36 min listen
Alfredo Hurtado Wants You to Know That No One Cares About Your Brand and Why He Believes in Unapologetic, Fearless Marketing
FromLEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht
Alfredo Hurtado Wants You to Know That No One Cares About Your Brand and Why He Believes in Unapologetic, Fearless Marketing
FromLEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht
ratings:
Length:
48 minutes
Released:
Jan 30, 2022
Format:
Podcast episode
Description
Alfredo Hurtado's LinkedIn bio declares him "The most dangerous man in the world." Back in the early days of Twitter, he became infamous as the "Bad Boyfriend." This man breaks every personal branding rule in the book. Still, his fearless marketing tactics have worked for the many brands he has worked on, including Bacardí, Calvin Klein, Cerveza Sol, Gatorade, and Hennessy, among many others. Today, he's the co-founder of Swordmaker Studios and the creative director of HOLY JOE, a Los Angeles-based streetwear brand. HOLY JOE was accepted into Licensing International's inaugural Diversity and Inclusion Accelerator Program in 2021 and is now one of the fastest-growing Hispanic-owned clothing labels. In this episode, we dive into what it means to be a bold marketer and have an unapologetic view of who you are and how you show up. We also talk about what happens when it backfires. Alfredo's tactics are not for the weak, but there is a lot to learn from someone who doesn't care what anyone thinks and has truly made it his own way.
Released:
Jan 30, 2022
Format:
Podcast episode
Titles in the series (100)
Marjorie Gubelmann on Being a Single Mom, Becoming a World-Class DJ at 43, and Why You Need to Show Up for Your Friends by LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht