Long term goals are great but it’s what you do day in and day out that really matters. Tom’s guest today is Joe McPherson, owner of Capstone Waterproofing Solutions. He’s an experienced general contractor with only a few years under his belt in offering a specialty service. Joe’s journey to success  hasn’t been an easy one, so listen up as he shares how to get the wins you want one moment at a time!    In this episode, we talk about… To specialize or not to specialize Joe’s perspective as a Black contractor  Learning to treat the problem vs. the symptom The “unfair advantage” of personal experience Joe’s darkest moment as a business owner Making a plan to reach success one moment at a time Advice for implementing the plan—even when you don’t feel like it Why success is hard  Educating clients to turn them into advocates for your business What led Joe to have the confidence to raise his prices and maintain his job costs     Links to resources: Capstone Waterproofing Solutions Capstone Waterproofing on YouTube The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! Learn how to market like a pro in our Marketing Boot Camp!  Schedule A Contractor Sales Academy Demo Order Your Fight Planner The Contractor Fight Facebook Group The Contractor Fight Night The Bridge The Contractor Fight TV The Contractor Sales Academy Podcast   Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game-changer for your business. Read more at http://strongpreneur.libsyn.com/#vyWRWfcf0VRHIKyQ.99