18 min listen
Ep 41 - The 5 step formula to turning lookers into bookers with Mark Simpson Part 2
Ep 41 - The 5 step formula to turning lookers into bookers with Mark Simpson Part 2
ratings:
Length:
45 minutes
Released:
Mar 1, 2021
Format:
Podcast episode
Description
GUESTS BIO
Mark Simpson - Owns a company called Boostly. He grew up in the UK. His parents owned a boutique/BNB type of property on a farm and when he got older he started looking at something on how to start marketing their business and get more people to come to their property. Over years and years of refining a website and different marketing campaigns, he’s really dialed in on this process and has still continued to evolve that over the last decade. Mark is the guy to learn about direct bookings. He’s got some amazing content on Youtube and on his website.
HIGHLIGHTS OF THE EPISODE
02:21 STR Secrets texting community! Text your questions at 9783216563
03:18 Mark’s 5 steps/secret sauce.
04:40 Step 4: Booking stage
05:23 What a PMP/PMS is.
06:45 How to find out if your PMP is right for your business.
08:52 A stupidly shocking statistic!
10:33 A cool website that filters every tester to fit your avatar.
14:01 If you have renters you’re in Mark’s world.
15:28 Buyer’s remorse and how to solve it.
21:36 What can you do to put your guests’ minds at ease.
24:18 How to get 2 months FREE from Hostfuly guide book.
25:22 Why you need to have a digital guidebook.
30:04 How to manage your guest database.
34:31 How to get in touch with our guest Mark Simpson.
40:22 A clubhouse event in a couple of weeks with our guest.
41:31 Be part of Mark’s book, “The book direct playbook”.
42:48 Mark’s best book of all time.
You need to join our Facebook group! www.facebook.com/groups/STRentalsecrets
BOOKS MENTIONED:
Tools of Titans by Tim Ferriss
NOTABLE QUOTES (KEY LESSONS):
"83% of people have said this. If they have a bad user experience, even at the point of booking, they will leave and they will never come back." - Mark Simpson
"The best worst-case scenario is they just go to booking.com and book with you there. The worst case is they go book somewhere else and you've lost that revenue completely." - Mark Simpson
"The whole goal of the room (Clubhouse app) is to start, grow and scale your STR business." - Mark Simpson
CONNECTING WITH THE GUESTS
YouTube Video 1: Boostly.co.uk/listingsites
Youtube Video 2: boostly.co.uk/bidonbrand
Youtube: http://bit.ly/2WEOm1v
Facebook: https://www.facebook.com/mrmarksimpson
Instagram: https://www.instagram.com/boostlyuk/
Website: www.boostly.co.uk
Clubhouse Link: boostly.co.uk/clubhouse24
Mentioned Link 1: boostly.co.uk/pms
Mentioned Link 2: usertesting.com
Learn more about your ad choices. Visit megaphone.fm/adchoices
Mark Simpson - Owns a company called Boostly. He grew up in the UK. His parents owned a boutique/BNB type of property on a farm and when he got older he started looking at something on how to start marketing their business and get more people to come to their property. Over years and years of refining a website and different marketing campaigns, he’s really dialed in on this process and has still continued to evolve that over the last decade. Mark is the guy to learn about direct bookings. He’s got some amazing content on Youtube and on his website.
HIGHLIGHTS OF THE EPISODE
02:21 STR Secrets texting community! Text your questions at 9783216563
03:18 Mark’s 5 steps/secret sauce.
04:40 Step 4: Booking stage
05:23 What a PMP/PMS is.
06:45 How to find out if your PMP is right for your business.
08:52 A stupidly shocking statistic!
10:33 A cool website that filters every tester to fit your avatar.
14:01 If you have renters you’re in Mark’s world.
15:28 Buyer’s remorse and how to solve it.
21:36 What can you do to put your guests’ minds at ease.
24:18 How to get 2 months FREE from Hostfuly guide book.
25:22 Why you need to have a digital guidebook.
30:04 How to manage your guest database.
34:31 How to get in touch with our guest Mark Simpson.
40:22 A clubhouse event in a couple of weeks with our guest.
41:31 Be part of Mark’s book, “The book direct playbook”.
42:48 Mark’s best book of all time.
You need to join our Facebook group! www.facebook.com/groups/STRentalsecrets
BOOKS MENTIONED:
Tools of Titans by Tim Ferriss
NOTABLE QUOTES (KEY LESSONS):
"83% of people have said this. If they have a bad user experience, even at the point of booking, they will leave and they will never come back." - Mark Simpson
"The best worst-case scenario is they just go to booking.com and book with you there. The worst case is they go book somewhere else and you've lost that revenue completely." - Mark Simpson
"The whole goal of the room (Clubhouse app) is to start, grow and scale your STR business." - Mark Simpson
CONNECTING WITH THE GUESTS
YouTube Video 1: Boostly.co.uk/listingsites
Youtube Video 2: boostly.co.uk/bidonbrand
Youtube: http://bit.ly/2WEOm1v
Facebook: https://www.facebook.com/mrmarksimpson
Instagram: https://www.instagram.com/boostlyuk/
Website: www.boostly.co.uk
Clubhouse Link: boostly.co.uk/clubhouse24
Mentioned Link 1: boostly.co.uk/pms
Mentioned Link 2: usertesting.com
Learn more about your ad choices. Visit megaphone.fm/adchoices
Released:
Mar 1, 2021
Format:
Podcast episode
Titles in the series (100)
Ep 1 STR Secrets - Welcome to Short Term Rental Secrets with Michael Sjogren and Emanuele Pani: <p><strong>HOSTS BIO</strong></p> <p>Mike Sjogren - Michael is a short-term rental expert and coach. He has a portfolio of STR properties across 5 states as well as an oceanfront boutique hotel. Michael brings a wealth of finance, business and real estate experience. He is passionate about helping others create financial independence through real estate so they can pursue their passions and leave their mark on the world.</p> <p>Emanuele Pani - Commercial and Residential Real Estate Consultant at Signature International Real Estate. Has a degree in accounting and finance. Started his real estate journey working as maintenance until the owner decided to sell the 40 unit apartment building to Emanuele Pani.</p> <p><strong>HIGHLIGHTS OF THE EPISODE</strong></p> <p><strong>01:37 </strong>Emanuele Pani’s background in the industry and the impact of the business on him.</p> <p><strong>07:04 < by Short Term Rental Secrets Podcast