The rookie mistake that many online business owners make is giving way too many discounts.
Are you falling into that "flash sale" or "everything must go" downward spiral?
In today's episode, you'll learn how discounts can cause your business more harm than help. 
Key episode elements:

Business positioning
What to offer customers in place of discounts
How to handle "can I have a discount" questions?
Why value is important in your business?