44 min listen
#208 - Cinnamon Rolls the Size of Your Face
#208 - Cinnamon Rolls the Size of Your Face
ratings:
Length:
32 minutes
Released:
Mar 8, 2018
Format:
Podcast episode
Description
“We know we have cinnamon rolls the size of your face, and we’re innovating around that.”
In this episode we sit down with the President and CEO of Cinnabon, Joe Guith.
Guith graduated from the Michigan Ross MBA Program in 2001 and guest host Marjace Miles talks to him about his MBA experience, how he’s successfully grown a company built around indulgence when there’s a health craze sweeping the nation, and how the infamous Cinnabon partnership with AMC’s Better Call Saul came to be.
Guith provides insight into running a successful brand while spending little to nothing on marketing and how he’s diversified the Cinnabon business to insulate itself from a retail apocalypse he says is “very real. It’s happening.”
Learn more about Joe Guith:
https://michiganross.umich.edu/stories/20-questions-joe-guith
Read his “Power of Ten” piece in SmartBrief:
https://www.smartbrief.com/original/2017/01/networking-why-you-only-need-core-group-10
We want to hear your feedback. What do you like about the show, what can we improve, and what would you like us to talk about? Leave a review to let us know, or you can reach us at BBUPodcast@umich.edu.
Business Beyond Usual is brought to you by the Ross School of Business at the University of Michigan.
Host: Marjace Miles
Producer: Marjace Miles
Executive Producers: Ramaswamy Annamalai and Christopher Ankney
Editing: Jonah Brockman and Christopher Ankney
Copyright 2018 - University of Michigan
In this episode we sit down with the President and CEO of Cinnabon, Joe Guith.
Guith graduated from the Michigan Ross MBA Program in 2001 and guest host Marjace Miles talks to him about his MBA experience, how he’s successfully grown a company built around indulgence when there’s a health craze sweeping the nation, and how the infamous Cinnabon partnership with AMC’s Better Call Saul came to be.
Guith provides insight into running a successful brand while spending little to nothing on marketing and how he’s diversified the Cinnabon business to insulate itself from a retail apocalypse he says is “very real. It’s happening.”
Learn more about Joe Guith:
https://michiganross.umich.edu/stories/20-questions-joe-guith
Read his “Power of Ten” piece in SmartBrief:
https://www.smartbrief.com/original/2017/01/networking-why-you-only-need-core-group-10
We want to hear your feedback. What do you like about the show, what can we improve, and what would you like us to talk about? Leave a review to let us know, or you can reach us at BBUPodcast@umich.edu.
Business Beyond Usual is brought to you by the Ross School of Business at the University of Michigan.
Host: Marjace Miles
Producer: Marjace Miles
Executive Producers: Ramaswamy Annamalai and Christopher Ankney
Editing: Jonah Brockman and Christopher Ankney
Copyright 2018 - University of Michigan
Released:
Mar 8, 2018
Format:
Podcast episode
Titles in the series (100)
#101 - Perception Vs. Reality: When coming into business school, it’s natural to have 100 ideas in your head about what the experience will be like. In this episode, host Ramu Annamalai will be joined by two fellow students to talk about their perceptions before coming to school and how reality has completely shattered with they thought they knew. by Business Beyond Usual