Today, I am so excited to talk with Alex Nicholson. Alex went from being a rave promoter, that’s right-- to growing throughout her career and leading B2B social media efforts on a global scale. Quite a career transition. You’re going to hear an incredible story that focuses on her non-traditional path-- one that is very real and will resonate with a lot of young women. You’ll also learn a lot about B2B marketing in social media and how Pegasystems has used social to drive leads in a way that I think is unique and really compelling. Take a listen!