The Tour Operator Start-Up is back. We take you behind the scenes of a tour business start up - each month we check in with She Shapes History hosted by Nikki Padilla Rivera. Each month you can join your host, tourism expert Nikki Padilla Rivera as we explore how Sita and Ripley went from the world of academia to building their own tourism company in Canberra, Australia. They share why they chose to focus on female stories and the importance of exploring the diverse histories that are often not taught in school. They discuss their partnership, the benefits of working as a team and the tools they are using to build their company. They also outline their steps for marketing and fine-tuning their tours as they approach their launch date.