In today's episode, you'll hear from Helen Martinez, attorney, serial entrepreneur, and founder of WKND WYFR. Helen shares how she combined her multiple passions for law, design, and business to pave the way for her serial entrepreneurial journey. You'll learn the steps Helen took to self-fund a software product, her experience selling the company before it hit the market, and a beautiful, colossal fast failure that helped Helen hone in on her genius and make room to explore real estate development. Helen tells about the beginnings of WKND WYFR, her elevated lifestyle accessories company born in a day during a trip to India.   Connect with Helen: Instagram: https://www.instagram.com/wknd_wyfr/ Shop WKND WYFR: https://www.wknd-wyfr.com/   Follow @ceoschool on Instagram for inspiration and exclusive behind-the-scenes you won’t find anywhere else.   This episode is sponsored by The Club, a Quarterly box and monthly digital community to help you level up in leadership and life. Learn more today at https://join.theceoschool.co/