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Why Your Staff Isn't Soliciting Major Donors

Why Your Staff Isn't Soliciting Major Donors

FromThe Business Behind Fundraising


Why Your Staff Isn't Soliciting Major Donors

FromThe Business Behind Fundraising

ratings:
Length:
14 minutes
Released:
Apr 19, 2022
Format:
Podcast episode

Description

Inevitably, when I’m working with fundraising teams and digging into their major gift processes, a familiar question pops up: “Are you soliciting major-level donors?” What I’m really asking is are you sitting down (one-on-one) and having a conversation and then asking. . . But too often fundraising teams answer “yes” . . . followed by their list of asks they make in seasonal appeals and events. But these aren’t the types of solicitations appropriate for major donors. They need something more. Tune in to learn more ? watch the full episode of The Business Behind Fundraising — Why Your Staff Isn't Soliciting Major Donors with Sherry Quam Taylor.  What You Will Discover:  ✔️Learn how to do one-on-one solicitations. Providing a customized donor experience is key. When you intimately know your donor’s mission for giving this is actually quite easy. ✔️ Prepare your staff. To move into relational-based fundraising you must ask the right questions. “What skills are my staff missing?” “What activities can we remove from their schedule?” “Can we delegate some unrelated tasks to someone else?” “How can you align your staff’s hours with dollars?” ✔️ Don’t be afraid to ask. Your major donors aren’t mind-readers. My clients have received six-figure gifts - all because the donor never knew the extent of their need until they laid it to them straight. Never rely on your donor to guess! ✔️ Surprise solicitations are a no-no. It may be tempting to drop an email or just host another event. Take the time to serve your donor in a way so irresistible that they want to give their best gift to you every year. ✔️ Dedicate time and budget to your growth. My clients have asked for help, and now they’re experts at investment-level conversations. Their drive to equip their team has resulted in long-term growth and goal-busting numbers they’ve never even imagined! Download Case Study (How My Client Added 7-Figures of Gen-Ops Revenue to His Bottom Line) https://mailchi.mp/32f117c7f07a/7figures.
Released:
Apr 19, 2022
Format:
Podcast episode

Titles in the series (38)

Welcome to the Business Behind Fundraising podcast where you’ll discover how to raise the kind of money your big vision requires without adding more events, appeals, or grant applications. Learn how to stop blocking overall revenue growth and start attracting investment-level donors, with Sherry Quam Taylor.