Shawn Prez on the Bad Boy Street Team, Grassroots Marketing in Hip-Hop, and Starting the Global Spin Awards

Zack O’Malley Greenburg on the Forbes Hip-Hop Cash List, the Controversy it Causes, and What it Took to Declare that Jay Z is a Billionaire: Zack O’Malley Greenburg, Senior Editor of Media & Entertainment at Forbes, came through the Trapital Podcast to talk about the Forbes’ annual Hip-Hop Cash List. We talked about the artists like Cardi B and Meek Mill who question the results,... by Trapital

36 min listen

Trapital Mailbag Special: Grammy Awards Woes, Young Rappers Most Likely to Become Moguls, and Thoughts on a Rappers Union: I answered some of the most-pressing questions from Trapital Members: Should the digital streaming providers invest in e-commerce? Are the Spotify Awards a step-in-the-right-direction to recognize global music or will it be more of the same? Will... by Trapital

32 min listen

Dame Ritter on Kanye West’s Sunday Services, Launching Music Entrepreneur Club, and How He Almost Signed Russ to a Deal: Dame Ritter, Founder and CEO of the Music Entrepreneur Club, came on the podcast to talk about the latest with Kanye West and his infamous Sunday Services. We also talked about Dame’s journey launching and running the Funk Volume record label, the... by Trapital

45 min listen

No Tour, No Problem for Cardi B: Dan breaks down why Cardi B has held out on a major tour, why she’s on the festival circuit instead, and whether her model is one that other rappers can follow. Listen: | | | Host: Dan Runcie, , Links Discussed: - Trapital - Trapital -... by Trapital

9 min listen

Mathew Knowles on Beyoncé's Streaming Strategy, Solange's Marketing, and Dinner with Jay Z or $50,000: Mathew Knowles, founder and CEO of Music World Entertainment came through the Trapital podcast to talk shop on Beyoncé and her streaming strategy with Netflix and Tidal, Solange and BlackPlanet, and the burning internet question: Would you rather... by Trapital

40 min listen

DJ Semtex on UK Hip-Hop’s Moment, Stormzy and Skepta Becoming Stars, Brexit’s Impact on the Culture, and Why Radio Still Matters: DJ Semtex, award-winning DJ, radio host, author, and podcast, came on the pod to talk about the moment UK is having in hip-hop, how Brexit has impacted the hip-hop landscape, why he still loves radio. He even asked me some questions too! Tune in.... by Trapital

48 min listen

James Supreme on Being the A&R Behind Lil’ Nas X “Panini”, G-Eazy's Management Team, and why Mental Health Matters in the Industry: James Supreme, A&R at Universal Music Publishing Group, came on the pod to talk about his role in Lil’ Nas X’s second hit song “Panini”, the differences managing black rappers and white rappers, working with Beyonce’s Parkwood... by Trapital

44 min listen

Hip-Hop Challenger Brands with Ernest Wilkins: Office Hours’ Ernest Wilkins came through to talk about challenger brands in hip-hop, why they exist, our respective articles on No Limit and Quality Control Music, and what we expect for the future. Listen: | | | | | | Host: Dan Runcie, , ... by Trapital

48 min listen

The Hip-Hop Partnership Flywheel: Dan breaks down why distribution is so critical for today’s hip-hop artists and how it has created a partnership flywheel that benefits Jay Z, Rihanna, and countless others. Subscribe: | | | Host: Dan Runcie, , (trapital.co) Links... by Trapital

10 min listen

Roc Nation's Wild Year: Dan breaks down Roc Nation’s wild and eventful 2019--a bunch of execs got fired, there are new co-presidents for the record label, and a new joint venture record label with Meek Mill: Dream Chasers. There’s been A LOT going on, but the company... by Trapital

9 min listen

RapCaviar's Big Advantage: Dan explains why Spotify’s RapCaviar playlist still has a competitive advantage over its competitors and why that won’t change anything soon. But that doesn’t mean the other digital streaming providers should give up! Each competing playlist can... by Trapital

10 min listen

Akin Aliu on Life as a CAA Agent, Representing Ciara, and the “Rich Paul Rule”: Akin Aliu, Music Touring Agent at the Creative Artists Agency, came on the pod to talk about the BET Awards, representing Ciara, Freddie Gibbs, and Becky G, the NCAA’s “Rich Paul Rule,” and why big-time agents break out on their own. ... by Trapital

41 min listen

50 Cent is a Habitual Line Stepper: Dan is joined by Ace Patterson (hip-hop artist ‘Call Me Ace,’ Consumer Marketing at Facebook). They break down how 50 Cent built a brand on shock value, why he raises hell on social media, whether he’s changed his style, and why he’ll never... by Trapital

42 min listen

Why Netflix's 'Rhythm + Flow' Was a Hit: Ace “Call Me Ace” Patterson came back on the pod to break down Netflix’s Rhythm + Flow. We talked about what worked, what didn’t, how the hip-hop competition show compares to American Idol and Making the Band, and what we expect from Netflix... by Trapital

40 min listen

Moody Jones on marketing for Snoop Dogg, EMPIRE’s digital strategy, and why he wants to work with Childish Gambino: Moody Jones, Head of Digital at EMPIRE, came through the Trapital Podcast to chat about his experience marketing for artists like Iggy Azalea, Tyga, XXXTentacion, and Snoop Dogg. He also broke down why he wants to work with Childish Gambino, and... by Trapital

40 min listen

Steve Stoute on UnitedMasters, Partnership with Apple Music, Ownership in Hip-Hop, and Why Brands Value Indie Artists: UnitedMasters and Translation CEO Steve Stoute came through the Trapital Podcast to talk with Dan Runcie about ownership in hip-hop, why the music distribution company partnered with the NBA, Apple Music, and NBA 2K. We also talked about brands that... by Trapital

31 min listen

Mike Weissman on SoundCloud’s Creator Strategy, How it Compares to a Startup Accelerator, and What it Means to be a SoundCloud Rapper: Mike Weissman, President of SoundCloud, came on the pod to talk about the streaming company’s business model, how it compares to a tech accelerator, SoundCloud’s growth in the Middle East, SoundCloud rap, and what sets the company apart from its... by Trapital

36 min listen

Jesse Kirshbaum on Nue Agency's Brand Marketing, #CRWN Interview Series, and the Future of Award Shows: Nue Agency Founder and CEO Jesse Kirshbaum talked about his company’s transition from talent to brand partnerships. We also talked about his brand activation deals with Sour Patch Kids and Tidal, The Grammys, the Super Bowl Halftime Show, upcoming... by Trapital

46 min listen

Zack O'Malley Greenburg (2019): Since Kanye West is now a billionaire, let's revisit the podcast I recorded in September with Zack O’Malley Greenburg, Senior Editor of Media & Entertainment at Forbes. We talked about Forbes’ annual Hip-Hop Cash List, why artists like... by Trapital

36 min listen

Milana Lewis on Stem’s Artist-First Strategy, How it Evolves in the Streaming Era, How the Company Makes Tough Decisions: Stem CEO and co-founder Milana Lewis came on the Trapital Podcast to talk about Stem’s role as a music distributor, how it worked with Frank Ocean and Childish Gambino, business decisions that impacted the artist community, diversity in the music... by Trapital

47 min listen

Peter Bittenbender on Mass Appeal’s Rise, Holding Brand Partners Accountable, and International Expansion: Mass Appeal CEO Peter Bittenbender came on the Trapital Podcast to talk about the company’s content strategy, the 2020 climate, holding partners accountable, international expansion, and Hip-Hop's 50th Anniversary. Listen: | | | | | | Host:... by Trapital

40 min listen

Why Artists Are Selling Their Music Catalogs (with Karl Fowlkes): A recording of the Why Artists Are Selling Their Music Catalogs webinar from December 19. We broke down the reasons why so many artists sold their catalogs in 2020, the companies that want them, and where this trend is heading. Karl Fowlkes is an... by Trapital

50 min listen

Shawn Prez on the Bad Boy Street Team, Grassroots Marketing in Hip-Hop, and Starting the Global Spin Awards: Music and marketing executive Shawn Prez came on the Trapital Podcast to talk about his days as Bad Boy’s VP of Marketing, what set Bad Boy’s Street Team apart, breaking hit records, the Ciroc Boyz, his work at Power Moves Inc., and why he decided... by Trapital

48 min listen

Shea Serrano on the Economics of Book Publishing, ‘Movies (and Other Things),’ and How DJ Screw Inspired his Promotional Tactics: Shea Serrano, New York Times bestselling author and staff writer at The Ringer, came on the pod to chat about his strategy for his latest book ‘Movies (And Other Things),’ the pros and cons of selling independently vs. through a publisher, and how... by Trapital

49 min listen

Karl Fowlkes on Music Business Law, Combat Jack’s Influence, and Why He Hopes There are Less Lawyers in 20 Years: The Fowlkes Firm founder and music business professor Karl Fowlkes talked about his experience as an entertainment lawyer, why he fights for producers rights, music publishing exams, trends in digital streaming, the late Combat Jack (Reggie Ossé),... by Trapital

46 min listen

Roy Wood Jr. on How 2020 Changed Comedy, His Comedy Central Partnership, and Why Alabama Means So Much to Him: Comedian, actor, writer, and producer Roy Wood Jr. came through to talk about how the pandemic and uprisings, all the “lost tapes” from 2020, how comics have shifted, why he partnered with Comedy Central, and why his home state of Alabama means so... by Trapital

39 min listen

The Steve Jobs of Gap?: An audio version of the Trapital essay: Why Kanye West’s Gap Deal is a Risk to Yeezy. Yeezy’s new partnership with the struggling apparel company is a threat to the brand that Kanye West built. Listen: | | | | | | Host: Dan Runcie, , ... by Trapital

13 min listen

Jason Geter on Heavy Sound Labs, Launching Grand Hustle, Signing T.I. and Travis Scott, and Redefining the Modern Record Label: Heavy Sound Labs founder and CEO Jason Geter came on the Trapital Podcast to break down his rise in the music industry. He started as an intern when he was in high school! He eventually started Grand Hustle with T.I. and helped build his career. Jason... by Trapital

44 min listen

Trapital Mailbag #3: How Hip-Hop Makes Money in a Pandemic, Superproducers in the Streaming Era, What’s Next for Fortnite + Travis Scott, and more!: Round 3! Here are the most pressing questions from Trapitalists: Do smaller indie acts fare better during the pandemic? Is Tekashi 6ix9ine worthy of a marketing case study? What’s next for Travis Scott + Fortnite? And a whole lot more. Tune in!... by Trapital

32 min listen

Build Your Table: Another solo episode in light of recent events, and an audio version of this week’s Trapital article, “Why Ownership Matters More in Hip-Hop.” The system hasn’t always had hip-hop’s best interest at heart, so its artists are more likely to... by Trapital

12 min listen

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Shawn Prez on the Bad Boy Street Team, Grassroots Marketing in Hip-Hop, and Starting the Global Spin Awards

Shawn Prez on the Bad Boy Street Team, Grassroots Marketing in Hip-Hop, and Starting the Global Spin Awards

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