Office Hours’ Ernest Wilkins came through to talk about challenger brands in hip-hop, why they exist, our respective articles on No Limit and Quality Control Music, and what we expect for the future.Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | YouTube | Overcast | RSSHost: Dan Runcie, @RuncieDan, trapital.coGuest: Ernest Wilkins, @ernestwilkins, officehours.substack.comLink:  How No Limit Became Hip-Hop’s Challenger Brand - Ernest Wilkins (in Trapital) How Quality Control Music Took Over Atlanta - Dan Runcie (in Office Hours)Hip-hop’s influence continues to grow. Learn how it impacts your business. Join the execs, CEOs, and moguls who read Trapital: trapital.coAdvertising Inquiries: https://redcircle.com/brands