Radio is the music format with nine lives. Despite all of the new evolutions in AI, streaming, and short-form video, radio continues to live on; and will do so for several more years.In this episode, I’m joined by a friend of the pod, Tati Cirisano from MIDiA Research. We dive into radio’s impact in music over the years, current cutbacks and layoffs, and what the future of radio looks like in today’s era.Today’s episode is brought to you by Bandzoogle. Build a stunning website today. Start your free 30-day trial and use promo code ‘trapital’ to get 15% off your first year.Make sure you listen in for our new Chartmetric stat of the week!09:100 The underestimation of radio’s impact.15:20 Debates for royalty payments22:20 How streaming flipped radio's role in promotion37:15 The Breakfast Club's success48:14 What streaming can learn from radioEnjoy this podcast? Rate and review the podcast here! ratethispodcast.com/trapitalTrapital is home for the business of music, media and culture. Learn more by reading Trapital’s free memo.