Jesse Kirshbaum on Nue Agency's Brand Marketing, #CRWN Interview Series, and the Future of Award Shows

James Supreme on Being the A&R Behind Lil’ Nas X “Panini”, G-Eazy's Management Team, and why Mental Health Matters in the Industry: James Supreme, A&R at Universal Music Publishing Group, came on the pod to talk about his role in Lil’ Nas X’s second hit song “Panini”, the differences managing black rappers and white rappers, working with Beyonce’s Parkwood... by Trapital

44 min listen

Dame Ritter on Kanye West’s Sunday Services, Launching Music Entrepreneur Club, and How He Almost Signed Russ to a Deal: Dame Ritter, Founder and CEO of the Music Entrepreneur Club, came on the podcast to talk about the latest with Kanye West and his infamous Sunday Services. We also talked about Dame’s journey launching and running the Funk Volume record label, the... by Trapital

45 min listen

The Hip-Hop Partnership Flywheel: Dan breaks down why distribution is so critical for today’s hip-hop artists and how it has created a partnership flywheel that benefits Jay Z, Rihanna, and countless others. Subscribe: | | | Host: Dan Runcie, , (trapital.co) Links... by Trapital

10 min listen

Steve Stoute on UnitedMasters, Partnership with Apple Music, Ownership in Hip-Hop, and Why Brands Value Indie Artists: UnitedMasters and Translation CEO Steve Stoute came through the Trapital Podcast to talk with Dan Runcie about ownership in hip-hop, why the music distribution company partnered with the NBA, Apple Music, and NBA 2K. We also talked about brands that... by Trapital

31 min listen

Fantasy Record Labels? We’re Skeptical. (a Trapital - Water & Music Collaboration with Cherie Hu): Water & Music creator and music journalist Cherie Hu came on the Trapital Podcast to discuss why “fantasy football for music” hasn’t taken off. Her and I did a mutual newsletter takeover where we both researched the topic and wrote separate... by Trapital

47 min listen

Moody Jones on marketing for Snoop Dogg, EMPIRE’s digital strategy, and why he wants to work with Childish Gambino: Moody Jones, Head of Digital at EMPIRE, came through the Trapital Podcast to chat about his experience marketing for artists like Iggy Azalea, Tyga, XXXTentacion, and Snoop Dogg. He also broke down why he wants to work with Childish Gambino, and... by Trapital

40 min listen

No Tour, No Problem for Cardi B: Dan breaks down why Cardi B has held out on a major tour, why she’s on the festival circuit instead, and whether her model is one that other rappers can follow. Listen: | | | Host: Dan Runcie, , Links Discussed: - Trapital - Trapital -... by Trapital

9 min listen

Akin Aliu - Music Touring Agent, CAA (2019): CAA music touring agent Akin Aliu came on the pod to talk about the BET Awards, representing Ciara, Freddie Gibbs, and Becky G, the NCAA’s “Rich Paul Rule,” and why agents break out on their own. (Originally published October 21, 2019) Listen: ... by Trapital

41 min listen

Roc Nation's Wild Year: Dan breaks down Roc Nation’s wild and eventful 2019--a bunch of execs got fired, there are new co-presidents for the record label, and a new joint venture record label with Meek Mill: Dream Chasers. There’s been A LOT going on, but the company... by Trapital

9 min listen

Milana Lewis on Stem’s Artist-First Strategy, How it Evolves in the Streaming Era, How the Company Makes Tough Decisions: Stem CEO and co-founder Milana Lewis came on the Trapital Podcast to talk about Stem’s role as a music distributor, how it worked with Frank Ocean and Childish Gambino, business decisions that impacted the artist community, diversity in the music... by Trapital

47 min listen

Trapital Mailbag #2! D-Smoke’s Potential, Lovers & Friends Fest, Jay Z the Wartime Leader, The Cost of Album Bundles, and Def Jam…oh Def Jam: This is Round 2! Here are the most pressing questions from Trapitalists: How successful will the Lovers & Friends Fest be? Was Jay Z’s tenure as Def Jam CEO a success? Should artists bundle albums with digital products to reduce costs? My... by Trapital

31 min listen

Trapital Mailbag Special: Grammy Awards Woes, Young Rappers Most Likely to Become Moguls, and Thoughts on a Rappers Union: I answered some of the most-pressing questions from Trapital Members: Should the digital streaming providers invest in e-commerce? Are the Spotify Awards a step-in-the-right-direction to recognize global music or will it be more of the same? Will... by Trapital

32 min listen

RapCaviar's Big Advantage: Dan explains why Spotify’s RapCaviar playlist still has a competitive advantage over its competitors and why that won’t change anything soon. But that doesn’t mean the other digital streaming providers should give up! Each competing playlist can... by Trapital

10 min listen

Mathew Knowles on Beyoncé's Streaming Strategy, Solange's Marketing, and Dinner with Jay Z or $50,000: Mathew Knowles, founder and CEO of Music World Entertainment came through the Trapital podcast to talk shop on Beyoncé and her streaming strategy with Netflix and Tidal, Solange and BlackPlanet, and the burning internet question: Would you rather... by Trapital

40 min listen

Hannibal Buress on How Netflix Changed Comedy, His Investing Strategy, and Why Isola Fest is One of His Favorite Career Moments: The hilarious comedian Hannibal Buress came on the Trapital Podcast to talk about how he’s adjusted to quarantine life, how he prioritizes his multiple business interests (touring, comedy specials, acting, investing), Netflix’s impact on comedy... by Trapital

45 min listen

Jesse Kirshbaum on Nue Agency's Brand Marketing, #CRWN Interview Series, and the Future of Award Shows: Nue Agency Founder and CEO Jesse Kirshbaum talked about his company’s transition from talent to brand partnerships. We also talked about his brand activation deals with Sour Patch Kids and Tidal, The Grammys, the Super Bowl Halftime Show, upcoming... by Trapital

46 min listen

Lynzie Riebling on Gen Hip Hop, Quantifying the Power of the Hip-Hop Audience, and REVOLT’s Role in the Culture: REVOLT’s VP of Insights & Strategy Lynzie Riebling came through to talk about Revolt’s new study Gen Hip Hop, key findings from the study (did you know gen hip hop has a buying power of $438 billion?!), why this work matters, Revolt’s... by Trapital

44 min listen

50 Cent is a Habitual Line Stepper: Dan is joined by Ace Patterson (hip-hop artist ‘Call Me Ace,’ Consumer Marketing at Facebook). They break down how 50 Cent built a brand on shock value, why he raises hell on social media, whether he’s changed his style, and why he’ll never... by Trapital

42 min listen

Mike Weissman - President, SoundCloud (2019): Mike Weissman, President of SoundCloud, came on the Trapital Podcast to talk about the streaming company’s business model, how it compares to a tech accelerator, SoundCloud’s growth in the Middle East, SoundCloud rap, and what sets the company... by Trapital

37 min listen

Shea Serrano on the Economics of Book Publishing, ‘Movies (and Other Things),’ and How DJ Screw Inspired his Promotional Tactics: Shea Serrano, New York Times bestselling author and staff writer at The Ringer, came on the pod to chat about his strategy for his latest book ‘Movies (And Other Things),’ the pros and cons of selling independently vs. through a publisher, and how... by Trapital

49 min listen

Peter Bittenbender on Mass Appeal’s Rise, Holding Brand Partners Accountable, and International Expansion: Mass Appeal CEO Peter Bittenbender came on the Trapital Podcast to talk about the company’s content strategy, the 2020 climate, holding partners accountable, international expansion, and Hip-Hop's 50th Anniversary. Listen: | | | | | | Host:... by Trapital

40 min listen

Mike Weissman on SoundCloud’s Creator Strategy, How it Compares to a Startup Accelerator, and What it Means to be a SoundCloud Rapper: Mike Weissman, President of SoundCloud, came on the pod to talk about the streaming company’s business model, how it compares to a tech accelerator, SoundCloud’s growth in the Middle East, SoundCloud rap, and what sets the company apart from its... by Trapital

36 min listen

The Best Hip-Hop Marketing Campaigns of All-Time with Marcus Collins: This is the audio from the webinar with Marcus Collins, a marketing professor at the University of Michigan, Ross School of Business. We broke down the top five hip-hop marketing campaigns of all time (and a few honorable mentions). We also talked... by Trapital

52 min listen

Tarik Brooks on Combs Enterprises, Diddy’s Investment Strategy, and Managing a Portfolio of Brands: Combs Enterprises COO Tarik Brooks came on the Trapital Podcast to talk his role managing the Combs Enterprises portfolio of brands, which includes Ciroc, Bad Boy Entertainment, Revolt, Sean John, AquaHydrate, and more. We talked about how to measure... by Trapital

45 min listen

Ibrahim "Ib" Hamad on Building Dreamville, Managing J. Cole, the Dollar & a Dream Tour, and Starting the Dreamville Fest: Dreamville co-founder and President, and J. Cole’s manager Ibrahim "Ib" Hamad came on the Trapital Podcast to talk about how him and J. Cole started Dreamville and how it became what it is today. Ib also broke down what changed for Dreamville in... by Trapital

46 min listen

Tyler, The Creator's Cult-Like Following: An audio version of the Trapital essay: How Tyler, The Creator Built a Cult-Like Following. Tyler's greatest creation is the loyal fanbase that's been riding with him for over a decade. Listen: | | | | | | Host: Dan Runcie, , Links: -... by Trapital

13 min listen

Akin Aliu on Life as a CAA Agent, Representing Ciara, and the “Rich Paul Rule”: Akin Aliu, Music Touring Agent at the Creative Artists Agency, came on the pod to talk about the BET Awards, representing Ciara, Freddie Gibbs, and Becky G, the NCAA’s “Rich Paul Rule,” and why big-time agents break out on their own. ... by Trapital

41 min listen

James Supreme - A&R at Universal Music Publishing Group (2019): James Supreme, A&R at Universal Music Publishing Group, came on the pod to talk about his role in Lil’ Nas X’s second hit song “Panini”, the differences managing black rappers and white rappers, working with Beyonce’s Parkwood... by Trapital

44 min listen

Zack O’Malley Greenburg on the Forbes Hip-Hop Cash List, the Controversy it Causes, and What it Took to Declare that Jay Z is a Billionaire: Zack O’Malley Greenburg, Senior Editor of Media & Entertainment at Forbes, came through the Trapital Podcast to talk about the Forbes’ annual Hip-Hop Cash List. We talked about the artists like Cardi B and Meek Mill who question the results,... by Trapital

36 min listen

Why Netflix's 'Rhythm + Flow' Was a Hit: Ace “Call Me Ace” Patterson came back on the pod to break down Netflix’s Rhythm + Flow. We talked about what worked, what didn’t, how the hip-hop competition show compares to American Idol and Making the Band, and what we expect from Netflix... by Trapital

40 min listen

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Jesse Kirshbaum on Nue Agency's Brand Marketing, #CRWN Interview Series, and the Future of Award Shows

Jesse Kirshbaum on Nue Agency's Brand Marketing, #CRWN Interview Series, and the Future of Award Shows

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