The rise and fall of the Yeezy brand is a Hollywood screenplay in the making. But this is less like the movie AIR, and more like The Wolf of Wall Street.To break it all down, I'm joined by Zack O'Malley Greenburg, who covered the Yeezy business through his reporting at Forbes. Together, we explore Kanye West's partnerships with Nike, Adidas, and Gap and the highs and lows along the way.Make sure you listen in for our new Chartmetric stat of the week!00:00 Kanye West enters the fashion world08:52 You don’t have the answer, Sway.24:56 Yeezy becomes a billion dollar brand30:28 The downfall37:04 Yeezy’s independent futureEnjoy this podcast? Rate and review the podcast here! ratethispodcast.com/trapitalTrapital is home for the business of music, media and culture. Learn more by reading Trapital’s free memo.