A key ingredient to every successful business is branding. This week’s guest, Mallika Malhotra, is a branding guru. She’s masterfully leveraged her skills as a former marketing and advertising professional and created a business that marries strategy, storytelling, and photography. Mallika empowers women across the globe to be thoughtful in their visual approach to their businesses and to create brands that are indicative of not only the service(s) they provide, but also their purpose and passion(s). Her most recent endeavor, The Brand Photography Playbook,delivers all types of goodness and is a must-buy for all business owners. During our chat, Mallika touches on some of the tips that she provides in her book as well as how she went from snapping pics of her children to becoming a branding and photography trailblazer. Enjoy folks! Mallika Malhotra Website: mikifoto.com Instagram: @mikifotoco Facebook: mallika.malhotra Instagram: @mikifotoco Twitter: @mikifoto Pinterest: mikifoto LinkedIn: mallikamalhotra WHERE’S NACHE’ Website: nachesnow.comFacebook: studio78podcastInstagram: @nachesnowYoutube:Nache SnowTwitter: @nachesnowLinkedIn: nachesnowPodcast: Studio 78Pinterest: Tallook The post 35. Why Brand Photography Is Important + Tips For Finding and Working with a Photographer appeared first on Nache’ Snow - Resources for Creative Entrepreneurs | Studio 78 Podcast | Entrepreneur, Maker + Queen of Side Hustles.