To CEO Jeff Jones, H&R Block isn’t just a tax prep company – it’s an engine for growing financial confidence. In this episode of EMERGE Everywhere, Jennifer and Jeff talk about how his penchant for studying behavior and his own experience with financial hardship led him to center the company’s growth strategy on a sense of purpose. Tune in to hear how Jeff and his team are leveraging the H&R Block brand and deep customer relationships to turn tax time into an opportunity to improve Americans’ financial health.