Elliot Shmukler (@eshmu), of Anomalo, joins Ben Casnocha on the podcast to discuss:- How growth marketing has evolved over the last decade or so since he was an early pioneer of the field at LinkedIn in 2008.- What people misunderstand about A/B testing, and the right way to go about it.- Why he doesn’t like the term “growth hacking.”- Why people should both be more humble and more ambitious with their growth marketing program.- Lessons from his time at LinkedIn, eBay, Wealthfront, and Instacart.- Finding a co-founder before finding the idea that became Anomalo.- The perils of bad data and how Anomalo is helping to fix that problem.*The deadline to get your application in for the spring vintage of the Village Global Accelerator is March 1st! It’s a personalized and tight-knit program with an amazing network of peers, advisors, and experts. Companies that have been through the accelerator have raised from some of the top venture funds in the world, like a16z, First Round Capital, Founders Fund, Lux Capital, True Ventures, Felicis and more.Learn more and apply at www.villageglobal.vc/accelerator!Thanks for listening — if you like what you hear, please review us on your favorite podcast platform. Check us out on the web at www.villageglobal.vc or get in touch with us on Twitter @villageglobal.Want to get updates from us? Subscribe to get a peek inside the Village. We’ll send you reading recommendations, exclusive event invites, and commentary on the latest happenings in Silicon Valley. www.villageglobal.vc/signup