The importance of measuring a person's connection to an organization cannot be underestimated, as it transforms the way nonprofit fundraisers prioritize and prompt potential donors. By utilizing artificial intelligence, fundraisers can focus on building relationships with individuals based on their genuine interest in the cause rather than simply targeting them because of their wealth. This approach leads to more meaningful and fruitful partnerships, which positively impacts the efforts of the organization in the long run. 

In this episode, I get to speak with Nathan Chappell, a trailblazer in the world of AI-driven fundraising and co-author of the book Generosity Crisis. Nathan brings his vast experience and innovative ideas to the conversation and there is so much to learn! With a background in technology and business ownership, Nathan embarked on a 20-year journey in the nonprofit sector before joining Donor Search AI. 

In this episode, Nathan shares his insights on using AI to measure connections, stressing its ability to challenge assumptions and improve accuracy when modeling donors and prospects. For example, by treating donors and non-donors as separate entities and considering their ever-evolving priorities, AI enables fundraisers to make informed decisions about which individuals are most likely to offer valuable support. Nathan's expertise in machine learning, deep learning, and natural language processing has enabled him to challenge traditional assumptions and deliver groundbreaking insights into donor behavior.

In this episode, you will be able to: 
1. Discover the innovative ways AI is combating the challenges faced by nonprofit organizations. 
2. Uncover the secrets behind personalization and precision in charitable giving through AI technology. 
3. Recognize the vital aspects of responsible AI, including privacy, security, ethics, and equity. 
4. Embrace the discomfort associated with AI implementation for improved fundraising results. 
5. Grasp the importance of accountability and transparency in AI-driven models for nonprofits.


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Please note: This episode is a part of a very special series called The People Behind the Products. More than ever, nonprofits care about the company behind their technology and service providers. What’s the underlying mission and vision of the company? What do they stand for? And how are they thinking about the sector and serving nonprofits? This series is an opportunity to get to know some of my favorite nonprofit technology companies so that the next time you’re making a tech decision, you can understand a little bit more about the people behind the product. There is no sponsorship or industry money behind the production of this series and the editorial content was at the sole discretion of the What the Fundraising team. 

If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link.