Through her own experiences of feeling powerless and vulnerable when in the data of powerful organizations, Meena Das found an unexpected passion for exploring the importance of data transparency and ethics. Fueled by her commitment to data equity, Meena has dedicated much of her career to helping others understand the need for more human approaches to data. 

Meena is a data consultant and workshop facilitator specializing in ethical data practices. Meena's experience as a first-generation immigrant from India has informed her passion for promoting transparency and ethics in data-driven initiatives within the nonprofit sector. With over 15 years of experience in technology and nonprofit industries, Meena has developed a unique approach that encourages organizations to be more intentional, purpose-driven, and conscious in their use of data science and AI. Her workshops cover a range of topics, including data equity and centering humans in algorithms.

In this episode, you will be able to:


Gain awareness on how data equity is essential in nonprofit data collection and implementation.

Grasp the essentiality of maintaining transparency and adhering to ethical standards in data-driven initiatives.

Appreciate the interconnectedness of personal experiences and emotions with data application and interpretation.

Enhance your donor personas by incorporating intersectionality and complex attributes to capture the target audience effectively.

Strengthen community bonds through a participatory approach embedded in your data collection and analysis strategies.


Get all the resources from today’s episode here. 

Many thanks to our sponsor, Keela for making this episode possible and I want to invite you to join me for an upcoming webinar where are going to bust through the "clean data” myths and actually talk about how you focus on what’s actually important when acquiring and maintaining donor data, how to forge meaningful connections using that data, and how data can integrate with best practices in behavior design to get funders to say yes more easily.  I'll help you overcome data challenges (including the perfectionism and overwhelm that often accompanies our data management) and build good habits for cleaner, more usable data. Sign up today at keela.co/wtf.

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