Erik is joined by Nicole Quinn (@Nik_Quinn), Investing Partner at Lightspeed and Lee Edwards (@terronk), former CTO of Teespring and active angel investor. They explain why they’re bullish on consumer packaged goods startups and which industries they see startups disrupting in the future. They also discuss why they think there will be so much growth in the space, especially in e-commerce.They debate the relative importance of having a technically sophisticated founder in a CPG startup and whether a new CPG startup needs to have a strong brand from Day 1. They also talk about the new forms of marketing that CPG startups are taking advantage of.Erik asks what kind of advice they would give to new CPG founders and what kinds of pitfalls new founders need to avoid.Thanks for listening — if you like what you hear, please review us on your favourite podcast platform. Check us out on the web at villageglobal.vc/podcast or get in touch with us on Twitter @villageglobal.