Ben & Jerry's. The legendary ice cream that brings pint-sized joy to millions around the world every year. We all know and love B&J's ice cream, but we're curious to know exactly what it is about the business that makes it tick.In this episode, we're taking a look at Ben & Jerry's business model to see why the company has been so successful. We're also asking the question, "can B&J's continue their success going forward?" Let's dive in!Free Case Prep course: tinyurl.com/freecaseprepBlack Belt: tinyurl.com/blackbeltinterviewAdvertise on Strategy Simplified: tinyurl.com/mcpartnership