What do massive warehouses, long lines, and annual memberships have in common? They all work together to make up the giant retail enigma that is Costco. Today, we're taking a look under the hood at what makes the retailer a unicorn in its space (hint: it all boils down to the business model).What does the future hold for Costco? Why a membership model? How does Costco maximize the lifetime value of each customer? Dive into the show to have these questions answered, and much more.Free Math Drills: tinyurl.com/freemathdrillsBlack Belt: tinyurl.com/blackbeltinterviewAdvertise on Strategy Simplified: tinyurl.com/mcpartnership