This is perhaps one of the biggest copy mistakes I see businesses make when it comes to content, copywriting, and marketing. Take a minute to listen to this episode to see if this is something you're doing and what you should be focusing on instead! Psst. Want to get 7 copy hacks to boost your conversions? Get your paws on our latest freebie: www.wordfettigroup.com/copyhacks For more BTS follow me on @anitasiek and Teamfetti at @wordfetti