One of the BIG things I teach our Wordfetti students and clients? Is the fact that copy is not actually "written" but that it is assembled. The answers, the words, the copy, is actually right in front of your eyes. What do I mean by that? I dive further into this in this recent episode. Want to learn how to assemble copy? Doors to my signature copy and brand program WYW is about to open in November. Want to be the first to know? Make sure you sign up to our waitlist here: wordfettigroup.com/wywwaitlist For more BTS, follow me on @anitasiek and the team at @wordfetti.