Jingming Li is the former vice president and CTO of Alipay, where he spent seven years helping to build the company which lifted millions of people out of poverty in China. He is now setting his sights on doing the same thing for creators through a new company and service, TrovaPage, Which has already been used by thousands of entrepreneurs to build, market, and bill for services, ranging from yoga instruction to guitar lessons, to small restaurants, to non-profits. While the market for e-commerce solutions for selling products is competitive and mature, it has failed to develop a comprehensive solution for creators that want to easily build, market, and monetize their own business. Current solutions such as Yelp or Fiverr are either too expensive, lack the necessary functionality, or are overly complex for creators to use, and trying to get a handle on all of the CRM, social media, invoicing and bill payment solutions needed to run a business is beyond most small businesses and creators. Jingming discusses why he is motivated to create millions of creator-driven businesses and what he learned at Alibaba and his time under Jack Ma. I also learn how it has helped him drive his innovation at TrovaPage.