Connecting with the right photography clients can feel overwhelming: what do they want? Where are they hiding? What’s the right price point or message or strategy? One of the most important things you can do as a business owner is put yourself in the shoes of your clients, and today’s conversation with Lachlan Shum - founder of the Focal Marketplace - is going to help you do just that. Lachlan’s entire business idea came from his experience, not as a photographer, but as a client. He built a business based on his own attempt to hire a photographer - one he found difficult and confusing - and is now full of golden insights on how to make sure you’re making it as easy as possible for the right clients to find you.There's still time! Sign up for the FREE Invisible to Irresistible challenge! thiscantbethathard.com/challenge