6 min listen
Locally-focused Snacks a Key Element of McDonald’s European Strategy
Locally-focused Snacks a Key Element of McDonald’s European Strategy
ratings:
Length:
5 minutes
Released:
Nov 7, 2012
Format:
Podcast episode
Description
While locally-relevant menu items have long been a vital component of McDonald’s global menu strategy, the chain’s European operations have taken this strategy a step further, combining effective localization with a focus on indulgent, affordable snacks, often featuring a spicy kick. In this new podcast, Head of Consumer Foodservice Michael Schaefer discusses the impact of these initiatives as well as the implications for global operators.
Released:
Nov 7, 2012
Format:
Podcast episode
Titles in the series (100)
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